ABSTRACT
Public institutions are facing natural and manmade hazards of increasing frequency and severity. While the costs of disasters can be greatly reduced when individuals prepare, successfully encouraging preparation is difficult for governments, given the low salience of such risks. We examine whether the increased salience of other types of risks can influence individual willingness to prepare for natural and manmade hazards, and whether message impact varies with recipients’ levels of trust in their source. We capitalize upon a rare policy experiment—the staged rollout of COVID-19 lockdowns in California—to assess if increases in the salience of the pandemic were associated with greater willingness to store water for earthquake-induced system outages. We find that experiences of a disaster in a different domain (public health) and higher levels of trust in message source both increase willingness to store water. This suggests that public agencies should encourage preparedness during actual emergencies, or “not let a crisis go to waste.”